My interests in research and evaluation are broad, while I have specific experience in conservation behavior research in aquariums and zoos, studying the bilingual visitor experience (I am fluent in Spanish) and how live programming affects various visitor outcomes. My areas of expertise include exhibit and program evaluation, marketing research as well as visitor services studies. With a formal background in psychology I am particularly interested in how the visitor experience varies based on who someone is and what their interests and past experiences are.
Yalowitz, S.S., & Deuel, J. (2008). Using multiple measures to define success for a special exhibition. Houston, TX: Visitor Studies Association conference.
Yalowitz, S.S, & Figueiredo, C. (2008). Taking control of your quantitative data (full day workshop). Houston, TX: Visitor Studies Association conference full day workshop.
Yalowitz, S. S., & Ferguson, A. (2007). Using web surveys in summative evaluations: A case study at the Monterey Bay Aquarium. Visitor Studies, 10(1), 34-46.
Deuel, J., & Yalowitz, S.S. (2007). Evaluating the impact of special events at the Monterey Bay Aquarium. Current Trends in Audience Research, 19/20, 69-76.
Yalowitz, S. S. (2007). Understanding your visitors: Where to begin (invited keynote presentation). Lima, Peru: AMIG-PERU conference. (presented in Spanish)
Yalowitz, S. S. (2007). Audience Research at the Monterey Bay Aquarium (invited keynote presentation). Tenerife, Canary Islands: Asociación Ibérica de Zoos y Acuarios conference. (presented in Spanish)
Yalowitz, S. S. (2007). Monterey Bay Aquarium Inspiring Ocean Conservation Study (invited keynote presentation). Tenerife, Canary Islands: Asociación Ibérica de Zoos y Acuarios conference. (presented in Spanish)
Doering, Z., Giusti, E., Korn, R., & Yalowitz, S.S. (2007). Visitor studies 101: Understanding audiences - Notes, resources and references. Current Trends in Audience Research, 19/20, 11-26.
Yalowitz, S. S. (2006). Institutionalizing audience research at the Asian Art Museum. Grand Rapids, MI: Visitor Studies Association conference.
Yalowitz, S. S. (2006). Hispanic marketing research at the Monterey Bay Aquarium. Monterey, CA: California Association of Museums Conference.
Yalowitz, S.S. (2005). Marketing and exhibits: Working together to understand our audiences. ASTC Dimensions (July/August 2005), 10-11.
Yalowitz, S.S. (2004). Evaluating Visitor Conservation Research at the Monterey Bay Aquarium. Curator, 47 (3), 283-298.
Yalowitz, S. S. (2004). Visitor interest, awareness and memory of conservation exhibits at the Monterey Bay Aquarium. Monterey, CA: International Aquarium Congress.
Yalowitz, S. S. (2003). Front-end evaluation in renovating an aquarium wing: Multiple methods for multiple questions. Current Trends in Audience Research, 16, 48-56.
