My research and evaluation work has focused on key message retention in free-choice learning environments, program evaluation, and a variety of visitor studies. My specific research interests include further investigation of long-term behavioral outcomes from free-choice learning experiences, the effectiveness of framing environmental messages using value clusters, and ensuring data is used to incorporate the voice of the visitor in free-choice learning experiences.
Yocco, V., Heimlich, J.E., Myers, C., & Jenike, D. (In Press). Lets go to the zoo! Visitors social expectations of a trip to the zoo. International Zoo Educators Journal.
Deedrick, R., Hurtubise, Heimlich, J., Bennett, N., C, Meyer, E., Mony, P. and Yocco, V. (2009). Reaching out - Listening to those who don't visit. Presented at the annual conference of The Ohio Museums Association.
Yocco, V., Heimlich, J., Meyer, E., & Edwards, P. (2009). Measuring public value: An instrument and an art museum case study. Visitor Studies, 12(2), 152-163.
Yocco, V.S. (2008). Bringing evaluation into the fold: Program evaluation at the Columbus Museum of Art. Presented at the annual conference of the Visitor Studies Association: July 2008.
Yocco, V.S. and Meyer, E. (2008). Using an Untour to collect data on under represented populations. Presented at the annual conference of the Visitor Studies Association: July 2008.
Yocco, V.S. and Meyer, E. (2008). Does working here make a difference? Employee perceptions of mission/purpose of an institution and its impact on them. Presented at the annual Conference Visitors of the Visitors Studies Association: July 2008.
